UNF alum’s firm markets new app with Taylor Swift ticket giveaway

Back in 2019, Kissimmee-based Yac co-founders Hunter McKinley and Jordan Walker were in San Francisco pitching to investors, and it didn’t go well. If fact, it went so poorly, the two felt decimated. As they left, McKinley looked at Walker and said, “Damn, I wish we had recorded that.”

The concept hatched an idea and the duo spent their flight home to Orlando developing the first version of BackTrack, and Version 2.0 — the market-ready version — was released a couple of weeks ago.


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